My Releases
Market Research on a ShoeString - This book is aimed at entrepreneurs who don't like to do market research. Whether they find it unnecessary, think it takes too much time and money, or are simply terrified by the idea, they often start up their businesses without the necessary preparation or understanding of exactly what they are getting into.
About the Author
I have authored five books on entrepreneurship, covering topics such as conducting market research, securing the right funding, and effective strategies for launching a successful business.
- Naeem Zafar