Naeem Zafar’s
Market Research on a
Shoestring
Get a reality check on your big idea for under $100
Get a Reality Check Before You Leap! Does Your Big Idea Even Have a Chance to Make It? Market research doesn’t have to be expensive and time-consuming
About the Book
Entrepreneurs don’t like to do market research. Whether they find it unnecessary, think it takes too much time and money, or are simply terrified by the idea, they often start up their businesses without the necessary preparation or understanding of exactly what they are getting into. But market research doesn’t have to be an expensive, unbearably time-consuming nightmare. It is an essential aspect of starting a new business that can be conducted quickly and easily if you know what to look for and where to look. This eBook shows you techniques, tricks, and secrets that help you learn what customers want, determine your target market, and test your company’s viability all on a shoestring budget.
What will you learn from this Book?
With Market Research on a Shoestring, you will know how to:
- Identify your customers as you begin your business and areas in which you can expand later.
- Get your customers to tell you exactly what they want and need in your product or service.
- Determine what kind of information will be most valuable for you to gather during your research.
- Discover how big the market really is for your product.
- In about 128 pages, I teach you exactly how to conduct this research. (And most of it can be done for little or no cost.) Here are some of the things you’ll learn:
- What do my customers really want?
- Is there actually a market for my product or service?
- How is my business going to make money?
- Where to get the information you need
- How to evaluate key assumptions
- How big is the market for my product?
- Who exactly are my customers?
- Who exactly are my customers?
- Why will customers buy from you instead of one of your competitors?
- The kind of information you need to gather
- How much market research do you really need?
- See how other companies in your industry have solved some of the same problems you are likely to face.
- Use social networking sites such as Facebook, Plaxo, LinkedIn, and Twitter to find potential customers, connect with knowledgeable people in your industry, and discover what people are thinking about your product or service.
- Determine what kind of information will be most valuable for you to gather during your research.
- Plus, there’s much more information, all written in an easy-to-understand, easy-to-follow way
What’s inside?
Few entrepreneurs love to do market research, but they need to have a basic understanding of who their customers are, why those customers buy what they do, and how their companies will make money. These questions formulate the bulk of the business plan that you will need if you want to raise funds for or attract talent to your startup.
With Market Research on a Shoestring, you will know how to:
- Identify your customers as you begin your business and areas in which you can expand later.
- Get your customers to tell you exactly what they want and need in your product or service.
- Determine what kind of information will be most valuable for you to gather during your research.
- Discover how big the market really is for your product.
- Learn ways that you can get an edge on your competition.
- See how other companies in your industry have solved some of the same problems you are likely to face.
- Use social networking sites such as Facebook, Plaxo, LinkedIn, and Twitter to find potential customers, connect with knowledgeable people in your industry, and discover what people are thinking about your product or service.
- Plus, there’s much more information, all written in an easy-to-understand, easy-to-follow way.