Books

Market Research on a Shoestring!

Market Research on a Shoestring!:
Get a Reality check on your big idea for under $100

By Naeem Zafar, University of California, Berkeley

Format: eBook, 128 pages

Price: $29.00

 
Entrepreneurs don’t like to do market research. Whether they find it
unnecessary, think it takes too much time and money, or are simply
terrified by the idea, they often start up their businesses without the
necessary preparation or understanding of exactly what they are getting
into.

But market research doesn’t have to be an expensive, unbearably
time-consuming nightmare. It is an essential aspect of starting a new
business that can be conducted quickly and easily if you know what to
look for and where to look. Market Research on a Shoestring is
full of techniques, tricks, and secrets that will help you ask the right
questions and find the answers you need to better understand your
business and the market it faces. If you want to raise funds for your
startup or simply maximize your chances of success, you need this book!

Click on the book image to read more (you can also browse through portions of the book).

Few entrepreneurs love to do market research, but they need to have a
basic understanding of who their customers are, why those customers buy
what they do, and how their companies will make money. These
questions formulate the bulk of the business plan that you will need if
you want to raise funds for or attract talent to your startup.  

Naeem Zafar’s new book, Market Research on a Shoestring,
is a startup owner’s indispensable guide to finding answers not only to
the questions all entrepreneurs must ask but also to the questions they
will be asked by their investors.

In this easy-to-read eBook, Zafar distills all of these questions
into four simple diagrams and provides a step-by-step method for
discovering their answers. The book is also filled with screenshots from
relevant websites that provide examples of specific questions you
should be asking in order to learn what people want and where to find
the target audience to ask these questions.

Written by a seasoned entrepreneur who has already advised several
hundred other entrepreneurs, this nuts-and-bolts guide to market
research is a necessity for those starting their own businesses.

Get Funded!

Get Funded!:
A Definitive Guide to Seeking the right funding at the right time and from the right source

By Naeem Zafar, University of California, Berkeley

Format: eBook

Price: $29.00

 
Entrepreneurs need funding at various stages of their companies’
growth. This to-the-point book is your essential guide to the funding
process. Organized into three sections, this book outlines the likely
sources of funding and how they operate, how to approach investors, and
the 12-step process of getting funded.

As a valuable bonus, Get Funded! includes the names of several hundred angel investors and venture capital firms.

If you are serious about seeking funding for your startup or simply
want to know your options, you need this book! Click on the book’s image
to read more (you can also browse through portions of the book).

This book is the complete guide to seeking and getting funding that all entrepreneurs look for and seldom find.

Get Funded! is your roadmap to finding the funding you need
to succeed, equipping you with the knowledge you need to attract
potential investors. This no-nonsense volume is a must-read for any entrepreneur,
whether you’re starting a new venture or already have an established
business. You will need funding as your company grows—and you must know
how to find funding at each growth stage.

Get Funded! is a tremendous value. No other entrepreneurial
guidebook on the market covers all the topics addressed in this 122-page
manual.

The Entrepreneur’s Legal Guide to Starting Up

The Entrepreneur’s Legal Guide to Starting Up:
35 Little-known facts, secrets, techniques, and tricks to making sure you get every penny’s worth of value 

By Naeem Zafar, University of California, Berkeley

Format: eBook 

Price: $29.00

A simple, to-the-point guide that outlines the decisions all
entrepreneurs must make when setting up a legal entity. This eBook is
packed with practical, time-tested tips and suggestions about
incorporation, hiring the right lawyer, registering patents, and
minimizing your legal bill. The eBook includes a step-by-step guide to
finding and hiring the right lawyer for your company and offers proven
strategies that will save you thousands on your legal bill. There’s also
an easy-to-understand chart explaining the differences between the
various corporate structures and offering a quick guide to the most
common legal issues plaguing entrepreneurs, as well as effective methods
for overcoming them.   

Knowing the ins and outs of setting up a startup and picking the
right lawyer isn’t a matter of intelligence—it’s about experience and
expertise. You may have a great deal of both when it comes to your
industry, but most entrepreneurs don’t know much about the
law. Your strengths lie elsewhere. As a result, you may find
yourself intimidated by the idea of selecting legal counsel.

Containing nearly three dozen money-saving, angst-minimizing tips, The Entrepreneur’s Legal Guide to Starting Up
is a go-to resource for the entrepreneur who wants to streamline the
budget while leveraging the most effective legal services available.

A Simple Guide to Understanding and Creating Financial Statements for Your Business

Finance Essentials for entrepreneurs:
A Simple Guide to Understanding and Creating Financial Statements for Your Business 

By Naeem Zafar, University of California, Berkeley—Haas School of Business

Format: eBook 

Price: $29.00



Finance Essentials for Entrepreneurs is a startup owner’s
indispensable guide to basic finance. Zafar draws on two decades of
entrepreneurial experience to create an eBook that offers a simple,
proven method for understanding the most important elements of financial
management for businesses. Zafar understands what entrepreneurs
need to know about business finance. He also knows that their time
is precious. In Finance Essentials for Entrepreneurs,
he delivers that knowledge in practical, to-the-point language free of
technical jargon and longwinded discourses. Spreadsheet examples
are clear and relevant.

New entrepreneurs aren’t always finance experts, but they need to
have a basic understanding of finance to run their businesses. No
investor will give them money unless they can demonstrate some ability
to comprehend a financial model.  

Such a financial model answers several key questions: Does my
business idea make financial sense? How long will it take to break
even? What will my run rate be when my business breaks even? How much
money will I burn before turning a profit?  These are some of the
most important questions on every entrepreneur’s mind

Naeem Zafar’s new book, Finance Essentials for Entrepreneurs,
is a startup owner’s indispensable guide to basic finance. Zafar
draws on two decades of entrepreneurial experience to create an eBook
that offers a simple, proven method for understanding the most important
elements of financial management for businesses.

Written by a seasoned entrepreneur with no formal education in
finance, this nuts-and-bolts guide to business finance is crucial to
succeeding as an entrepreneur. You don’t need a graduate-level
course to understand the concepts laid out in this easy-to-read eBook.

The Definitive Entrepreneur’s Guide to Lawyers


The Definitive Entrepreneur’s Guide to Lawyers:
35 Little-known facts, secrets, techniques, and tricks to making sure you get every penny’s worth of value from your lawyer

By Naeem Zafar, University of California, Berkeley

Format: eBook

Price: $49.00


Containing nearly three dozen money-saving, angst-minimizing tips, The Definitive Entrepreneur’s Guide to Lawyers
is a go-to resource for the entrepreneur who wants to streamline the
budget while leveraging the most effective legal services available. The
guide includes a step-by-step guide to finding and hiring the right
lawyer for your company, an easy-to-understand chart explaining the
differences between the various corporate structures, proven
communication strategies that will slash your legal bill by half each
month, and a quick guide to the most common legal issues plaguing
entrepreneurs, as well as effective methods for overcoming them.

Knowing the ins and outs of picking the right lawyer isn’t a matter
of intelligence—it’s about experience and expertise. You may have a
great deal of both when it comes to your industry, but most
entrepreneurs don’t know much about the law. Your strengths lie
elsewhere. As a result, you may find yourself intimidated by the
idea of selecting legal counsel.

Containing nearly three dozen moneysaving, angst-minimizing tips, The Definitive Entrepreneur’s Guide to Lawyers
is a go-to resource for the entrepreneur who wants to streamline the
budget while leveraging the most effective legal services available.