7 Steps

Starting your own business is an exhilarating yet overwhelming experience.  Entrepreneurs don’t have the time to read a 200-page how-to guide, but they do need the fundamentals, presented succinctly and directly.  This eBook comes from the author’s 20 years of experience in working with, teaching, and advising several hundred entrepreneurs. Short and to-the-point, the book offers practical, powerful information for anyone who is contemplating starting a business.



Naeem is a faculty member at the University of California Berkeley. He has taught entrepreneurship and New Venture Finance since 2005. He is also the president and CEO of TeleSense, a company that provides a solution for the food industry built on its industrial IoT platform.

Naeem started his own business at the age of 26 and subsequently went on to start, or work at, six startups. His first job out of Brown University with a degree in electrical engineering was to design chips and electronic systems. Twenty years, two kids, one IPO and three CEO stints later, he founded Startup-Advisor, a company focused on educating and advising entrepreneurs on all aspects of starting and running a business www.Startup-Advsior.com.

Naeem has authored five books on entrepreneurship on topics ranging from conducting market research to seeking the right funding to successful ways to start a business. These are also available on Amazon.com, Kindle and on the iTunes App store.


“Succinct, compelling, profound – this book is invaluable with full on-the-money advice that would have been priceless when I was starting my last company. It could take a lifetime to learn what Naeem lucidly summed up in just a few dozen pages. It’s a must-read for any entrepreneur!”

Slavik Zorin
Founder and CEO Synchrony Systems, New York, NY

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“Many of us believe that one day we will start our own companies. But what do you need to know before you take that irreversible step of quitting your job? Naeem Zafar’s 7 Steps to a Successful Startup is just what the new entrepreneur needs. Providing clear guidance based on knowledge gained by experience! I commend this book to all who consider launching themselves on this exciting journey.”

Jerome S. Engel
Executive Director Lester Center for Entrepreneurship & Innovation, UC Berkeley

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“I have been with five startups in my career mostly as VP of engineering and I clearly see that having followed Naeem’s advice would have changed the fate of these companies that I was involved with – very insightful and practical. Excellent!”

Dr. Bulent Erbilgin
VP of Engineering SS8 Networks, California

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“Naeem has done an outstanding job of outlining the critical “must dos” and relating them to his own real-life events. This is a must-read for anyone aspiring to become the ’employee number one.”

Dr. Atul Kumar
VP of SaaS Operations, Serena Software, California